BRAND  STRATEGY

What is Brand Strategy?

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Brand strategy is part of a business plan that outlines how the company or brand will build rapport and favourability within the market. The goal of a brand strategy is to become memorable in the eyes of the consumer so that they decide to patronize your business over the competition.

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Graphic design helps shape and define your brand's visual identity, including logo design, typography, and overall aesthetics. It encompasses the emotions and associations that your brand evokes in the minds of consumers.