BRAND  IDENTITY

What is Brand Identity?

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Brand identity is the visible elements of a brand, such as color, design, and logo that identify and distinguish the brand in consumers' minds. Consistent marketing and messaging lead to consistent brand identity and, therefore, consistent sales.

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While a logo is an integral part of your brand identity, it is essential to understand that a brand is much more than just a logo. Graphic design helps shape and define your brand's visual identity, including logo design, typography, and overall aesthetics.